Stafford & Co

Chartered accountancy practice who wanted to refresh their brand image to reflect a change in MD and new direction for the business, and to raise their profile across the North-West to help increase sales enquiries.

Challenge

  • Develop a dynamic brand image without alienating existing clients; appealing to entrepreneurs who want more from their accountants than just accounts, tax & audit – focusing on business growth services.
  • Build a strong online presence including website, online PR, social media and SEO to generate awareness and generate good online traffic.
  • Support a notoriously difficult sales conversion process encouraging recommendations and referrals and helping customers to switch accountants – which can be a bit like choosing to change your bank!

Results

  • Refreshed branding
  • New website
  • I love Stafford & Co campaign
  • Blog, Social Media & SEO campaigns resulting in improved Google ranking, unique visitors and web leads
  • E-newsletter increased dialogue with clients and referrals
  • Event promotion & lead generation
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