Including exhibitions in your marketing mix

A new client, Key Computers wanted to maximise a return on investment from exhibiting at Accountex; an exhibition for Accountancy firms a target sector for Key’s cloud server solutions.

Key had previously exhibited at this event, hence rebooking, but wanted to get more exposure for their investment.  With just a couple of weeks to go we quickly devised an integrated plan including:

 – Contacting relevant prospects to invite them to attend and meet Key at the exhibition

– Targeted emails to relevant audience re Accountex, hosted desktop and exhibition offer

– Promotion on Key web, social media platforms and Accountex media

– Developed limited time offer for exhibition

– Created, designed and printed bespoke communications for Accountancy firms with associated testimonials

– Sourced promotional support to boost sales team numbers on stand

– Branded promotional merchandise and giveaways

– Prepared follow-up telemarketing and email campaigns in advance ready to follow up leads after the event.

The results were increased exposure and an increase in leads generated. By ensuring we were targeted and used a mix of online and offline communications we boosted the effect of our marketing campaign.