Whale Watching

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  Meet our Founder; Hannah Whale, Managing Director

  What is your earliest memory?
  My sister being born and being given a cat for my 4th birthday

  Property aside, what’s the most expensive thing you’ve bought?
  A Mies Van der Rohe Barcelona Chair

  What is the core of effective marketing?

  Brand is central to all of my marketing beliefs.  If your brand is strong and conveys the essence of what you do, the values you hold and how you deliver, you are guaranteed to communicate successfully. Many think Brand only applies to B2C marketing, but the strongest B2B companies know how to harness the power of their brands effectively.

  Give one vital business tip

  Integration Integration Integration…. I can’t say that enough times.  Results come through combining marketing activity to create an optimum effect, piecemeal activity delivers piecemeal results. The synegies that can develop through integrated strategic communications can deliver multiple times over.

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