Top tips on B2B branding
We were recently asked to deliver a seminar for Barclays aimed at the professional services sector. After some thought about what would be of interest and use to the audience, we decided to get ‘back to basics’ and
Read moreMarketing strategy development and communications planning – the Whale way
Most agencies will stress the importance of a strong marketing strategy and solid communications plan. They’ll talk about target markets, unique selling points and key audiences…and then probably sell you a new website and Twitter account management! Here
Read moreWhale welcomes the resurgence of direct mail
With the increasing emphasis on email, digital content and social media, some marketing agencies might be overlooking how effective traditional marketing strategies are driving results. In our current instant comms world, sending a postcard can seem just plain
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